
The Van Gorder Pepsi Challenge was created by Chris who believed, that in spite of our unwavering allegiance to Pepsi, we could not identify our favorite brand when it was missing its label.
Chris created a list of soda beverages (Coke, Pepsi, Cherry Coke, Shasta, etc.) The VGs then had to sample each beverage, mark which beverage they thought it was, and then rank how much they liked it.

It seemed like an easy task considering our long history with Pepsi. When I was little Gram would jokingly warn that too much Pepsi would "make your knees turn black." Even the littlest grand kids, whose parents wouldn't let them have their own Pepsi, were allowed to "sip the poison" (the bubbly froth) off her Pepsi. She also hosted Pepsi parties after school and we'd eat popcorn and watch Saved By the Bell. All of this ultimately led to the Pepsi Challenge.
Mark was very scientific, gathering one of each drink and hunkering down in a corner to methodically sample each.

This was important because the Pepsi Challenge was, in fact, a challenge! After a while, the drinks all started to taste the same, and the VG's taste buds failed them. Out of all of us Mark had the highest score: 8/10. The VG with blackest knees.